Promote Your Products On Amazon
01 May
Amazon, E-commerce, Tips & Tricks

Errors vs Smart Moves To Promote Your Products On Amazon

Hey there! Today we are going to talk about some errors and smart policies of promoting products on the biggest online platform, Amazon. There needs to have few smartness to adopt and errors to avoid while promoting your products on Amazon. We, Alpha Clipping Path (Image Editing Service Provider) knows that it’s your vital stage while you are promoting your products. A small mistake can ruin everything and a small smartness can give you more sales and revenue. So many clients from Amazon are so concern with their product visibility and we see that our clients get benefited after edited their product images. When a flawless product image got noticed by a group of customers then sale increases abruptly. Most of the business people place their bulk images to us to get Clipping Path service to remove the background and place is pure white or desired background. To enhance visibility, there is also a high demand in getting Natural shadow in designated areas of images. Along with these services, people are interested in getting touch up their images through Photo Retouch Service which we do applying hand-made Photoshop technique.  Apart from these there are also few areas to have look which have described below.

3 big errors which make the professionals who sell on Amazon

You know how to find products now in very much potential and how to stock up. So that your activity becomes profitable and permanent, you must avoid some errors made very often by the persons who sell their own products on Amazon. Here are three bigger errors not to be made.

Error #1:
Credit of the very weak margins

There are several reasons which can lead to very weak margins: you badly negotiated with your supplier, you target a very competitive market, you want to position on products low-cost. If you have too weak margins, you risk finding it difficult to secure a return your investments and will draw a cross at your marketing budget. By taking into account cost of the stocking and various (often badly anticipated) expenses, you risk not making use of the whole. What is, let us accept it, rather problematic.

To avoid meeting with a too weak margin, you must especially anticipate well ALL costs, including “indirect” costs. Your margin is reckoned by subtracting all these costs from your selling price. Do not forget the costs of transportation of the goods bought to your suppliers. It is often a post of costs that is forgotten to attribute. To assure you that your activity generates benefit, you must make a reasonable estimate among products which you want to sell a month. Your turnover corresponds to the number of products which you will sell multiplied by their medium price.

Error #2:
Position on low-grade

Selling products of very poor quality – as they find easily in China – is not a good idea. Who says bad quality, says dissatisfaction client, many produced returns, felt sorry, critics negative about the pages of your products. It is important also to treat the packing of products. It is better to make pay delivery and give a quality packing than to give delivery by delivering badly wrapped products. The packing plays an important role in client experience.

Error #3:
Think that it is possible to go without marketing

Selling products of very poor quality – as they find easily in China – is not a good idea. Who says bad quality, says dissatisfaction client, many produced returns, felt sorry, critics negative about the pages of your products. It is important also to treat the packing of products. It is better to make pay delivery and give a quality packing than to give delivery by delivering badly wrapped products. The packing plays an important role in client experience.

7 smart moves to promote your products on Amazon

Marketer placing a product on Amazon is not the most complicated thing in the world. Here are 7 techniques to promote the products that you sell on Amazon.

#1. Carefully choosing the main picture

The main picture of your product, it is the one who appears in the pages of results of Amazon. It is also the one who is displayed above to the left of your page produces. It is the first thing which internet sees and it is sure that the most important element of your page produced. You must therefore choose carefully the main picture. Here is our advice: choose a picture with high definition, easy to understand, clear, with a white bottom, rich in information, delightful and zoom-able.

#2. Put forward the benefits of your product

The main picture of your product, it is the one who appears in the pages of results of Amazon. It is also the one who is displayed above to the left of your page produces. It is the first thing which internet sees and it is sure that the most important element of your page produced. You must therefore choose carefully the main picture. Here is our advice: choose a picture with high definition, easy to understand, clear, with a white bottom, rich in information, delightful and zoom-able.

#3. Be accessible for your clients

The main picture of your product, it is the one who appears in the pages of results of Amazon. It is also the one who is displayed above to the left of your page produces. It is the first thing which internet sees and it is sure that the most important element of your page produced. You must therefore choose carefully the main picture. Here is our advice: choose a picture with high definition, easy to understand, clear, with a white bottom, rich in information, delightful and zoom-able.

#4. Get clients from opinions

Opinions-clients have an important crucial in e-trade. This is true on Amazon. People who buy on Internet read in general opinions on products to decide to buy or not. They have a big influence on the final decision of the consumers. For your part, opinions-clients allow you to identify the positive points of your products and things to be improved. If Amazon became an inevitable platform, it is partly thanks to its system of opinion-client – copied since by all e-dealers and managers of marketplaces. Do not hesitate to invite your clients satisfied to deposit an opinion on Amazon.

#5. Optimize SEO

So that your products appear in good position in the organic research results of Amazon, you must work on three elements:

Use products in the writing of your terms used by the internet who search your products. You must especially optimize the title which you give to your products as well as their description. Title can make 500 characters: use it to include into it key words (name of mark, elements of description, range, materials, color, size).

Optimize the note of your product. The classification of results, on Amazon, left the note allocated in products by the clients of the platform.

We recommend you to use Amazon Keyword Tool to identify efficient titles of long train. When you create a chip Amazon produce, allows to give information to words-keys in a devoted field. Think of using in this field of key words different from those used for your title.

#6. Enter in touch with influences

So that your products appear in good position in the organic research results of Amazon, you must work on three elements:

Use products in the writing of your terms used by the internet who search your products. You must especially optimize the title which you give to your products as well as their description. Title can make 500 characters: use it to include into it key words (name of mark, elements of description, range, materials, color, size).

Optimize the note of your product. The classification of results, on Amazon, left the note allocated in products by the clients of the platform.

We recommend you to use Amazon Keyword Tool to identify efficient titles of long train. When you create a chip Amazon produce, allows to give information to words-keys in a devoted field. Think of using in this field of key words different from those used for your title.

#7. Giving publicity

Many are reticent to give publicity, because who “advertising” says ” paid service “. But if you invest 100 euro in advertising, and that it generates 200 euro of benefits in more for your activity, you are winning! It is possible to give publicity on Amazon so that your products win in visibility in research results. The functioning of Amazon Advertising is close to that of Google Adwords. In other words, you target key words – those that your potentials clients are likely to type in the research bar of Amazon – choose the products which you want to promote and define a budget.

We arrived at the end of this guide. You should understand these topics to bring out more sales and revenue from amazon. However, the part with images editing services, you can always contact Alpha Clipping Path to beautify your images so that your products can attract more and more clients. To know more please look at our e-commerce image editing service page. We wish your business to be more profitable in coming days.

A perfect guide to sell your products on Amazon
29 Apr
Amazon, E-commerce, Product Photography

A Perfect Guide to Sell Your Products on Amazon

To sell your desired product in Amazon it’s a very necessary part to get your images edited rather than uploading raw images. Your products might have bad background which needs to have clean white background through Clipping Path & Image Masking technique or any of your chosen background. Your Product might have unusual scratch or defect and you have shoot that way. In that case you are thinking that you are unlucky but believe that you have one last option to get your photo edited through Photo Retouching service which Alpha Clipping Path Provides. Among of few top notch Clipping Path companies in India and Bangladesh, Alpha Clipping Path is best with its professionalism and friendliness with their clients. However, move on to more few necessary parts from which we can get to know few aspects on Amazon.

How to sell products efficiently on Amazon? It’s a common question but there are a lot to answer of this simple question. We are especially going to concentrate on techniques and things to be known (or to be avoided) to succeed with good amount of sale with your products.

5 reasons to sell your products on Amazon

5 reasons to sell your products on Amazon
You do not need to create a website

To create a website takes time, especially when it is about an e-commerce. Not only you must create your site “technically “, but you must so then construct confidence around your boutique what sometimes takes months, or even years. With Amazon, you can take advantage from an easy platform of use and begin selling products in some clicks on the site.

You do not need to generate traffic by yourself

It is necessary to generate quite a lot of traffic on a e-commerce site so that he becomes beneficial. The generation of traffic does not make a blow of pair of handles. There still, it often asks long months. To sell on Amazon allows to benefit from a traffic mattering without credit to be made of SEO! Amazon, it is 100 million unique visitors a month.

You can delegate the logistics in Amazon

Amazon offers the programmer «Sent by Amazon» (in English «fulfilled by Amazon», FBA), who allows to use the logistical facilities of the American giant. Amazon takes care of the stocking and the delivery of your products (worldwide) after every order.

No commercial complications to manage accounts

Amazon manages payments and refund in your place. You are directly paid every 14 days on the bank account which you gave information. Amazon is probably the “simplest” marketplace of use, and the most flexible.

The support client of Amazon is blameless

The support client of Amazon is reputed for his reactivity and his quality – that you are client-purchaser or client-seller. You can contact him for any request or question, you will have a very quick answer. Point out: when you sell on Amazon, it is Amazon who takes care of the customer service.

How does it work? How much does it cost?

To sell on Amazon, it is very simple: you have only to create a count “Seller”, who gives you access to interface «to Saddle Exchange». During the creation of your count, you must give information to information (credit card, telephone, details firm). Then, you download your products on the platform and to use the interface of your count. To know more about inscription, it is here. It costs 39 euro (HT) a month a committee which varies according to the type of sold products.

Charge of management is applied if you opt for the expression «Sent by Amazon», which allows a catch in load of the logistics (stocking, kidnapping, packing, expedition, returns).

What products to sell on Amazon?

You are persuaded of the opportunity which there is to sell on Amazon? But what types of products to sell? Here are some elements of explanation.

Three solutions to sell on Amazon and you have three possibilities

  1. Sell the products of others. You sell products commercialized by a mark, by giving you to her.
  2. Sell products in white mark. They are little expensive in general to acquire, but since they do not have recognizable mark, their value is hardly perceptible by the clients. Suddenly, these are products more difficult to sell.
  3. Sell your own products, by giving you to suppliers as Alibaba. It allows you to make more margins. Edit your images before uploading in house or hire any Outsourcing Firm like Alpha Clipping Path. Fresh images and several modifications can create large sales of your products. This solution, more and more appraised for some years, is undoubtedly the most profitable.

3 smartness to find ideas of products to be thrown

3 smartness to find ideas of products to be thrown
  1. Think of your hobbies and your passions, and the products which are linked to it.
  2. Identify problems and points of pain, and search products which could resolve these problems.
  3. Read of go shopping who approach subjects which interest you and list the products which are introduced in the advertising areas.

Try to make a list 10 – 20 products. It is a very good beginning. To help you in this job, let us take as a concrete model. You identified an alcove holder and rapidly developing: the drivers Uber. To work, a driver Uber needs two things: a car and an iPhone. Here is a list of products which could interest the drivers Uber: suckers to fix the iPhone, the loaders of iPhone 6, cups of coffees, portable hoovers, deodorants

Once you identified products attached to an alcove, you must ask four questions:
  1. What is the size of the market?
  2. How many persons search these products every month?
  3. Are these products seasonal?
  4. What are your main rivals?
What is the size of the market?

You can answer this question by using your friend Google. As an example, you can find very fast articles mentioning among active drivers on Uber and more generally among statistics concerning the drivers of the platform. Also say that your alcove includes so more or less indirectly the drivers using others application of the same type. If the alcove is consequent, you must answer the second question.

How many persons search these products every month?

To answer this question, you can use the free tool “Google Keyword Planner”. You will know the number of persons who search every month – via requests of key words – the products which you listed. Point out: this tool is based on requests made on Google, and can therefore move away slightly from the volume of requests on Amazon. Nevertheless, it gives a good idea of request for this or that produced.

Are these products seasonal?

Google Keyword Planner does not allow to know if the products of your list are seasonal or not, that is to say if there are variations of request in the course of the year. For the constitution of your supply and for your marketing strategy, it is important to be able to answer this question. There is a very efficient tool for it, and entirely free: Google Trends.

What are your main rivals?

To answer this fourth and last question, you can use Amazon directly and enquire about the key products (the beep of sales). It allows to get information on your main rivals, on the products which they commercialize and on practiced prices.

It is important, in a general way, to use the research functionality of Amazon. Because it is necessary to know that today there are more persons who search products on Amazon where on Google. When you click on a product in the page of results, and which you scrolled right down to the bottom of the page produces, you can know which is its position in sales Amazon.

How to find suppliers for your products?

How to find suppliers for your products

Now that you identified products with very much potential which you are going to sell on Amazon, you must find suppliers. Concerning the research of suppliers, you have two main solutions:

If your product is perishable (foodstuff for example) or that it is about a product to apply to the skin (creams, beauty products), you must source you to local suppliers.

For all other products, the best suppliers are Chinese!

If you want to sell deodorants to drivers Uber, it is in China where you must stock up. More precisely: on Alibaba.com, the suppliers’ first platform of the Empire of middle. While using this platform which you will find most faster and most easily of the suppliers. Let us put that we search cushions. We type “cushions” in the research bar. Suppliers’ list / products is offered. When they click on a product, they arrive on a page produces. Alibaba, until then, works exactly as Amazon.

Once you identified on Alibaba a product who interests you, you must follow several stages:
  • Contact the supplier to prove that shown price corresponds to real price, to get information concerning delivery time, cost of samples, quality control, offer of wholesale trade, location of the productive firm, etc.
  • Test samples of products, to be possible prove first-hand the quality of products and compare it with the quality of the products of your rivals. According to products and suppliers, samples are free or paid. At any rate, delivery is invoiced.
  • Prove that it is about a serious firm, with references. Use Google, ask for certifications or engage an inspector quality made responsible for visiting the firm.
  • Before hiring you, make calculations of profitability. Make sure that you are really winning. What assumes to make a calculation of all your expenses (including the cost of the product) and to compare it at the price of sale.

After reading the overall article, It’s understandable that to sell your product on Amazon you have to consider several factors to get fruitful result. Along with all necessary instruction, you should take in consideration that Image Editing is a vital part as your product images are one of the armors to get the interest of your customers. After Photo shoot of your images, if you want to get any modification or any possible changes then there are several Photo editing services which we do using advanced Photoshop techniques.